Proportion in Branding and Layouts
Choose a base size, like 16px, and apply a consistent ratio—perhaps 1.25 or 1.333—to climb to subheads, headings, and display type. Line length, line height, and spacing should echo this ladder. The result is readable, musical type that guides without friction.
Proportion in Branding and Layouts
Keep stroke weights, corner radii, and negative space aligned to a simple grid or ratio. Even minimal marks look confident when their internal relationships match. Proportional consistency makes a logo adaptable at small sizes and dignified at large scales, strengthening brand recognition across contexts.
